It is no coincidence that in recent years, gamification at events has become common. Gone are the days of classic corporate celebrations which in some cases even supposed an uncomfortable experience for some guests. The client and employee model has changed and with it a new system of event management has arrived.
The rise of the world of video games in the last decade has completely changed the model in which users interact, modifying passive behaviour stemming from classic audiovisual culture and moving to an attitude where the process of internalisation becomes more active.
The result of this is a user who has grown up with a learning system inspired on rewards, based on interaction in real time where each setback represents just another stage in the learning process. A system which moreover, gradually establishes challenges of increasing degrees of difficulty and where the assimilation of each concept is associated to an increase in complexity. Gamification meets the needs of this new client-employee profile.
What is gamification ?
Gamification is a learning technique which transposes the mechanics of games to the processes of education and training. In this way, the aim is to achieve better results by means of a motivational system which sets modest targets and which offers rewards for obtaining them.
Gamification has gained great popularity in recent years by being applied not only in the sphere of education but also in many other professional sectors such as the world of business, human resources, publicity, marketing and events.
Gamification in corporate events
Just as the individual evolves as a user, he also does so as a worker, which is why the culture of gamification is present in companies too. Under the structure previously mentioned a corporate process is supported whereby the worker maintains motivation thanks to a process of challenging experiences which foment competitiveness, the search for excellence or the recognition of his superiors.
This system establishes objectives or defined bases which the worker knows from the beginning. Using a scoring system, his accomplishments are rewarded and milestones are set up to measure his performance.
Gamification in Marketing and Advertising
The world of marketing, sales and advertising is the perfect corporate setting for establishing gamification systems. Habitually working to targets and with clearly measurable milestones such as in sales, invoicing, client acquisition…..This is the perfect breeding ground for a gamification system among employees which fosters healthy competition, a better working atmosphere, better work performance and a retribution system based on objectives and commissions.
Examples of gamification in events
In order to understand the concept, let us apply a practical approach by looking at gamification examples in corporate events, both with members of the same company and with members of the public.
- Carry out a test on the features of a product in a showroom can be an incentive to learn.
- Competition for improvement proposals .What if an internal corporate event were the perfect pretext for an innovation workshop ?
- Scoring the interactions of the attendees on social networks. Rewarding the mentions on different social networks, labels, use of hashtags, photos or videos is a way of increasing the visibility of your event.
- A seminar for knowledge acquisition.The attendees of a seminar could assimilate knowledge with greater motivation knowing that a reward in the form of recognition from their coleagues exists
- List of milestones at a fair or exhibition. Visit stands and collect points based on the actions carried out at a fair can be a good incentive
- Accumulate points in your Team Building activities. Your employees can try to obtain the favour of the rest of their colleagues by means of a reward system for collaboration.
These are just some quick ideas of gamification examples in events.Their purpose is for you to perceive how, by means of a fun reward system, you can foment certain actions among the attendees of your event. From this point on, the limit is your capacity for inventiveness.
Foto de Priscilla Du Preez en Unsplash
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