MICE tourism (Meetings, incentives, conventions and exhibitions), also known as business or corporate tourism, encompasses all the tourist activities related with corporate events such as meetings, congresses, conferences, company events, seminars…
Even though the main motivation for these events is corporate, some time dedicated to leisure activities can always be found.
Continents like Asia offer superb MICE destinations to celebrate meetings and corporate events. The unique mix of cultures, remarkable landscapes and modern cities also make it an ideal continent to get to know and enjoy.
Principal Asian cities for MICE tourism
In this article we are going to highlight the best MICE destinations in Asia.
- Singapore: Known as the “Garden City“, Singapore is a top level economic and technological centre. Its world class infrastructure, hotels and luxury convention centres, along with a safe and cosmopolitan environment make Singapore an ideal place for business meetings.
- Tokyo, Japan: The capital of Japan offers the perfect combination of tradition and modernity. With a wide range of facilities for meetings and an efficient transport network, Tokyo is a popular choice for MICE events. In addition, its luxury hotels, renowned restaurants and Japanese hospitality make this city an unbeatable option.
- Hong Kong, China: Hong Kong is a world famous financial and commercial centre. Apart from its impressive skyscrapers and iconic skyline, the city boasts state of the art facilities for conferences and exhibitions as well as a wide variety of options for gastronomy and opportunities for team building.
- Seoul, South Korea: The capital of South Korea has gained popularity as a MICE destination in recent years. Seoul combines its rich history with a modern infrastructure and offers a wide range of options for accommodation, from luxury hotels to traditional Korean guest houses.
- Bangkok, Thailand: Known as the “Venice of the East“, Bangkok provides a fascinating mixture of tradition and modernity. The city has a large number of hotels and quality convention centres, together with a vibrant restaurant scene and entertainment options.
- Kuala Lumpur, Malaysia: The capital of Malaysia is a dynamic and multicultural city which has experienced rapid growth in the last few years. Kuala Lumpur offers excellent facilities for meetings and conventions and boasts many options for accommodation and a vibrant nightlife.
- Shanghai, China: Being the most important financial and commercial centre in China, Shanghai is a top level MICE destination. The city offers modern facilities for meetings and conventions as well as a wide range of accommodation options and an exciting cultural scene.
- Dubai, United Arab Emirates: Dubai has become a world class destination for MICE events. With its impressive infrastructure, luxury hotels and state of the art convention centres, Dubai offers a unique experience for event organisers.
- Delhi, India: The capital of India combines a rich history and culture with modern meeting facilities. Delhi possesses several first class convention centres and a wide range of hotels as well as fascinating tourist attractions for the event participants.
- Ho Chi Minh City, Vietnam: With its fascinating history and a vibrant urban scene, Ho Chi Minh City is an exciting option for MICE events in Asia. The city has modern facilities for meetings and conventions together with an ample variety of accommodation options and superb Vitenamese cuisine.
Asia offers a wide range of exciting destinations for MICE tourism. Whether it is Singapore, Tokyo, Seoul or any of the other destinations mentioned, event organisers will find high quality infrastructures, exceptional hospitality and a unique mix of tradition and modernity. These outstanding cities of Asia will be sure to make your events successful and unforgettable.